During a time when consumers are being more economically conscious, marketing is not optional - it's essential. The value of influencer marketing is not limited to its ability to boost brand awareness on social media. On the contrary, influencer marketing can be a channel that provides brands with a plethora of benefits from content creation at scale, community building, and more. Given the uncertainty of the future, it's necessary to invest in marketing strategies that contribute to a wide range of company goals.