Having origins from the financial crisis in the U.S. in 1869, the term "Black Friday" didn't always have the most positive connotation. Fast forward to today, where many countries have adopted this term to signify one of the most revenue-driving days of the year – in fact this phenomenon has sparked what we have recently called "Cyber Week" and could have potentially extended to longer, especially in 2020.

Recently, we interviewed Angelica Boué from Afiliza, to talk about what key trends she saw for EMEA on this critical holiday for the partnership and affiliate industry. Afiliza connects leading e-commerce brands with savvy online shoppers across the UK, France and Germany.