If you've ever searched for something on Google and noticed that the top few results had a small "Ad" label in the top corner, you've encountered Google paid search ads. Also called pay-per-click (PPC) ads, they represent a marketing strategy used by 65% of small businesses. PPC is a highly valuable advertising strategy and one you'll almost certainly want to put in place for your business.

But if you're new to PPC, how exactly do you go about that? How does paid search work, and how can you put it into place for your company? We'll answer both those questions below with a simple paid search overview.