A guest post by Ed Fry, Head of Growth @ Hull.io

If you've read the latest chapter in Data Driven Sales
[https://clearbit.com/books/data-driven-sales/sales-triggers], you may have
marveled at how DigitalOcean drastically improved their sales efficiency with
trigger based sales outreach.

If you missed it, they improved enterprise conversion rates by 30%. Combining
firmograpic data with product usage data, they were able to alert the sales team
whenever a promising account had usage that indicat