Over the last 10 years or so we seem to have forgotten that whether you're selling B2B or B2C, we're all still selling to people. So, why is it that in the B2B marketing world, we seem to forget that? I believe B2B marketers could take a page out of the B2C marketer's playbook and try adopting some of the strategies that are proven to drive revenue. In this blog, I'm going to cover three strategies to improve your customer experience, helping you grow sustainably and beat the competition.