Content creator- it's a title often used interchangeably with social media influencer. Maybe you're thinking, "No way, not me! I don't have 10k followers." That's fine! The truth is as long as you can write a blog or post on social media, you're a content creator. Just remember, we're all about producing quality, especially when your business is on the line.
When you're starting a business, you want to get as many eyes as possible on your brand. In the past, that looked like paying for ads. Now, social media has created a nearly free way to reach even more potential customers. Plus, when it comes down to it, content creation allows you to compete with larger companies.