Associated with
Camille Collins
Catharina Mensak (🔆 Sartori)
Thomas McKinlay
Posted Nov 16, 2021
•
20 min read
Evidence-based marketing tips for B2B companies
But how can companies adopt an evidence-based marketing mindset, and where do they start? In The B2B e-commerce talk podcast, we interviewed Thomas McKinlay, marketer and founder of the evidence-based marketing platform Ariyh, to learn more about evidence-based marketing for B2B companies.
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