The 2021 Summer Olympics are, finally, around the corner. And while gymnasts are refining round-offs and swimmers are perfecting strokes, a whole different competition is taking place off the field.

The online arena is buzzing with anticipation for the delayed 2020 Tokyo Summer Olympic Games. We're here to help you prepare. By benchmarking data on website traffic, audience engagement, and industry rankings, you'll get key insights to help you benefit from the Olympics search trends.

We'll break down key metrics for top publishers, sponsors, and Olympic-related websites (from both the 2016 Olympics and present day) so you know what to expect. Read on to discover who the internet is cheering for, which websites could make it onto the podium, and where you fit on the leaderboard.