Associated with
Erika Rollins
Posted Oct 16, 2018
•
7 min read
From Funnel to Flywheel: Aligning Sales, Marketing, and Service
If you're like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same.
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