Mobile attribution is the process of tracking and measuring the effectiveness of mobile marketing campaigns across different channels and platforms. On a practical level, mobile attribution statistics help marketers understand how users discover, engage, and convert on their mobile apps or websites viewed on mobile devices and optimize their strategies accordingly. Smartphones are a huge part of our lives, so it's important for marketers to understand how they are used. The following article provides data on the most interesting mobile attribution statistics that should help marketers plan and run their marketing campaigns in the most optimal way.