Conversion funnel optimization can make the difference between your website generating a healthy profit, or just hovering over its break-even point. Taking an approach of fewer, yet faster, steps towards conversion will increase your conversion rate.

The result, of course, is more ROI on your marketing campaigns.

You may not have a conversion funnel set up on your site yet. Nonetheless, your visitors take a very similar journey from being "potential customers" to "paying customers".

Whether your visitors follow a predetermined path or prefer to find their own flow, it's critical that you understand their steps. This lets you determine the actions you can take to help them move through the funnel.