Long gone are the days of cold calling, and pesky sales-people interrupting your dinner to try and get you to sign up for something that you have no interest in whatsoever. I'm sure we all can agree, we don't miss those guys. Cold-calling or Outbound Marketing is an old, traditional way to generate leads. Thankfully, as marketers in 2019, we know that there are much better ways to attract prospective customers to your business.

Inbound marketing is a much more organic, natural and non-obtrusive way to make people aware of your business, and what you can offer them. However, marketers still struggle with generating leads this way. In this short blog post, we're going to cover the basics when it comes to lead generation – a quick and easy-to-understand guide to lead generation.