When you're creating your company's content marketing strategy, you might know who your competitors are, but do you know who your content competitors are?

Allow us to explain. Your product's competitors may not necessarily be your content's competitors.

Let's take, for example, the Lakers, one of the top basketball teams in the NBA. Who are the Lakers' competitors? Definitely the Celtics and the Knicks. But are these teams competing on content? No. More likely, the Lakers' content competitors are popular TV shows that broadcast at the same time as its games or even other live events that compete for fans' participation.

This also applies to content marketing. You may have similar products to another company, but your content could put you in a different league. Alternatively, your content may be competing with content written by a company with products different than yours. As you develop your content strategy, it's important to understand who your content competitors are and how to get a leg up on them.