Customers today have more ways than ever to connect with your brand, and they'll likely interact with you through many different channels before they convert. Social media, blog posts, TV ads, online ads... the list goes on. To succeed in today's market, you need to meet customers at the right times on whichever channels they're using.

Otherwise, your competitors might beat you to it. Plus, you want your marketing communications across all channels to work together to facilitate a seamless customer journey. How can you meet these needs and create an effective marketing strategy that reaches across channels?

The answer is cross-channel marketing. In this post, we'll discuss what cross-channel marketing is and give you some cross-channel marketing examples to help you create more cohesive marketing strategies.