In this episode of The Content Cocktail Hour, we're joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US Golf Association to becoming a key player in the event marketing industry. We discuss event-led growth, event strategy and execution, and broader CMO strategies and trends. Kate also shares a fresh perspective on the evolving landscape of B2B marketing, including the impact of AI and the importance of moving beyond traditional trade show booths. Let's raise a glass and dive in.