iOS 15 Update – Email Open Rates are now Irrelevant - OpenMoves - Digital Marketing Agency NY
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Amy Chan Amy Chan
Posted Oct 7, 2021 12 min read
iOS 15 Update – Email Open Rates are now Irrelevant - OpenMoves - Digital Marketing Agency NY

This fall, Apple's iOS 15 update introduced a range of new privacy features. Two of these directly impact marketers, and email marketers in particular. These updates are causing major changes in the way we interpret reports and determine audience.

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