Community
Associated with
Will Whitham
Dave deCourcelle
Nischala Murthy Kaushik
Srdjan (Serge) Popovic
Posted Nov 25, 2021
•
34 min read
Engineering a new approach to marketing
Srdjan Popovic, CMO at Crossrope, reflects on his background in engineering, his transition into the role of CMO, and how this unique lens allowed him to approach marketing differently.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
CMO Alliance
Featured by Share Your Genius
