Associated with
Dan Bieler
Pascal Matzke
Posted Sep 29, 2021
•
11 min read
Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 "real" visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were [...]
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