6 min read
Good UX is Good Marketing: Brand Affinity Through Delightful Interactions
It's one of my favorite feelings, and I'm sure you can empathize: the mix of wonder, excitement, and triumph you feel when stumbling upon a UX gem. Suddenly, you're distracted from your original task, and you want to share what you've found with anyone who'll listen:
"Hey! Do you want to see a really cool website?"
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