Treating Users Like Family: How Ancestry Optimized the UX for Its New Feature AncestryDNA Traits
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Sheena Lyonnais Sheena Lyonnais
4 min read
Treating Users Like Family: How Ancestry Optimized the UX for Its New Feature AncestryDNA Traits

Those who use Ancestry.com tend to share one thing in common: they're looking to better understand who they are and where they come from.

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