Planners can use all the help they can get, and hotels that make their job easier are more likely to earn their business. That's the conclusion from the 2019 Cvent Planner Sourcing Report: Global Edition, which is based on a Cvent-commissioned survey of 2,650 qualified planners worldwide.
Among the survey respondents, 69% manage at least 11 events a year, and 37% organize 50 or more. Combined with a reported increase in attendance at most types of events, this growing workload underlines the importance that hoteliers should place on making every planner interaction quick and service-oriented.