In this video, ActiveCampaign Expert Adam Tuttle gives tips on:
- How to make more with less using marketing automation aka Saving time
- How to create a personalization strategy that goes beyond the first thing you know about a contact
- How execute on that personalization strategy
- A real life example of a brand that did this poorly
- A real life example of a brand that refused to implement good strategy that could lead to big long term success, just so they would possibly have short term success
- Why it is important to keep it simple when it comes to marketing automation - especially when starting out!