Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research

Set a PPO agenda, coving the purpose, plan, and outcomes of the call

Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their expectations

At the end of the call run the 5-minute drill which includes 3-questions, do you want to buy? When do you want to buy? How do you buy?