In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what's available and possible today in their event marketing strategy.

This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what's next.