2014 Holiday Data Alert - Cyber Monday Revenue Generated By First-Time Buyers Overtakes Repeat Buyers
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Steve Woods Steve Woods
Marielle Hanke Marielle Hanke
Posted Dec 3, 2014 2 min read
2014 Holiday Data Alert - Cyber Monday Revenue Generated By First-Time Buyers Overtakes Repeat Buyers

For the first time this holiday season newly acquired customers edged out retained customers, delivering the highest share of revenue to mid-market ecommerce companies.

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