It's not enough to simply tell people about your association and what you stand for. You must set your association apart from a dizzying array of choices.
Put three building blocks in place now to raise your association brand to a more prominent position in your customer's world-think A, B, C:

Show up authentically as the authority, providing content perceived as useful and valuable
Maintain a bold presence in the right mix of marketing channels
Have a clear message that rolls out the red carpet and leads prospects along a clear path
Let's take a closer look at these foundational pieces for a winning association brand positioning strategy.