Executive Revolving Door: Unpacking the Real Reasons Behind the 18-Month CMO/CRO Tenure Crisis
Posted Apr 2, 2025
Executive Revolving Door: Unpacking the Real Reasons Behind the 18-Month CMO/CRO Tenure Crisis

The alarming reality: CMOs and CROs last an average of just 18 months in their roles. This isn't just a statistic-it's a symptom of deeper issues costing companies millions in lost momentum, institutional knowledge, and rebuilding expenses.
Join our expert panel of C-suite veterans who've experienced both sides of this challenge:

Jeff Perkins, CEO of Soundstripe (former CMO who successfully made the transition to CEO)
Roger Bigio, CRO of Shopic (revenue leader who's built sustainable growth strategies across multiple organizations)
Kristen H. Rachels, CMO of Itential (marketing executive with a track record of long-term impact)

Moderated by Anil Yasyerli, Founder & CEO of Brite (former CMO @ PadSplit).
This no-fluff conversation will dive into:- The hidden causes behind executive churn that few are willing to discuss- How misalignment between boards, CEOs, and revenue leaders creates impossible expectations- Practical strategies for executives to extend their impact and tenure- What companies can do to create environments where marketing and sales leaders thrive
Whether you're a CMO/CRO concerned about your own position or an organization looking to build stable executive leadership, you'll walk away with actionable insights from those who've successfully navigated these challenges.
If you're a GTM executive, join Pavilion ATL and Tech Square Ventures for an exclusive panel discussion and happy hour. This is one event you do not want to miss - space is limited!