The beauty industry hasn't been the same since social media entered its orbit. Today's smart brands are investing in social visual storytelling to create deeper bonds with consumers,
and leaders are connecting with active fans by encouraging moments of social shareability.
Success now comes by way of engaging followers through beautiful owned imagery, organic user-generated content, and tactical influencer marketing.
Still, a very vexing question has loomed above all those outstanding visual marketing efforts: how does one measure social media ROI?
Keep reading to find out