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Posted Sep 19, 2023
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3 min read
The Power of Brand Elements: How Coca-Cola's Success and Digital Marketing Reinforces Customer Loyalty
The article emphasizes the importance of carefully chosen brand elements in shaping a company's image that ultimately drives customer choice. It uses the example of the Coca-Cola brand and its globally recognizable features to illustrate the impact of brand elements, such as logos, slogans, jingles, and mascots, on marketing success.
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