Business-to-business (B2B) marketing campaigns come in a variety of shapes and sizes, and it can be difficult to decide which style is best suited to your marketing goals. In this blog post, we'll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). We'll discuss the differences between the three, as well as their respective advantages and disadvantages, so that you can make an informed decision about which campaign type is most appropriate for your marketing goals.