Know your ideal prospect.  It seems like a no-brainer to know as much as you can about your ideal prospect so you can not only continue a healthy business relationship, but also understand the segmentation that your sales and marketing efforts work most effectively with.  When it comes to prospecting, and formulating emails that resonate with your ideal segmentation, utilizing personalization can get you in the door (or an open in the inbox) faster than a bland mass email that shows no effort or value. According to HubSpot, emails that are segmented, targeted and utilize personalization can increase sales up [read article...]