It's a new year, and you may be feeling that "new me" energy and wondering which aspects of your event marketing strategy needs some updating or zhuzh-ing to meet your buyers where they are, and adapt to new trends in attendee behavior. And the times-are-a-changing. We're facing economic uncertainty, budget cuts, layoffs, rising costs for travel, staffing, food and beverage...not to mention attendees who are INCREASINGLY more selective with their time.

So, how can you improve your event attendance rate? In this episode, we'll discuss a multitude of strategies to get your attendance up and to the right.