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Gal Biran
Eran Livneh
Posted Nov 10, 2022
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6 min read
ABM and Customer Marketing: a one-two punch for the recession economy
With the economy cooling down, the customer base is the ultimate shock absorber, allowing companies to keep growing even when new buyers are harder to come by and sales cycles elongate. It is no wonder that NRR and NDR are considered leading indicators of value for SaaS companies.
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