B2B sales engagement has moved beyond just selling. It's now a well-orchestrated process derived from sales and business planning that aligns revenue-generating functions all the way from lead acquisition, opportunity management, and conversion through fulfillment, financials, and customer success.

It mixes and matches multiple experiences across marketing, sales, sales operations and management, human relations, and finance. And let's not forget the buyer. Both online and offline B2B buyer experiences should be at the center of today's multi-experience sales engagement process.

Successful chief revenue officers who oversee multi-experience sales engagement should seek to enable data- and process-sharing among all the company's primary revenue streams. The CRO is responsible for unifying these efforts and optimizing revenue generation across the company to engage with B2B buyers in a way that drives growth.

The Oracle team is focused on helping today's CROs impact their company's sales funnel and provide the tools they need to generate revenue and offer a positive customer experience.
Let's take a look at a few recent innovations that help us deliver on this goal.