After coming to a shrieking halt in 2020, the online event ticketing industry is making an awe-inspiring comeback. Demand is surging as lockdowns, and stay-at-home orders ease in many countries around the world.
For a market dominated by a small number of large booking websites focusing on live music events, concerts, and festivals, the transition to virtual was virtually not an option for fans and event-goers. Excluding a few outliers, including stageit.com and eventbrite.com, most ticket providers found it hard to get people to open up their wallets and purchase tickets in 2020 in order to see their favorite artists over Zoom or Facebook Live.
But the post-corona world is now being re-examined. The rise in vaccination rates, the ease of social distancing, and the reopening of more and more countries are increasing the number of tickets ordered online. Below we'll zero in on the latest trends and factors impacting the ticketing industry, as seen on Similarweb's digital market and research intelligence platform.