Why Google's Retreat on Cookie Deprecation Won't Slow the Shift to a First-Party Future
Associated with
11 min read
Why Google's Retreat on Cookie Deprecation Won't Slow the Shift to a First-Party Future

While Google's announcement introduces new ambiguities around the short-term future of third-party cookies in Chrome, the long-term picture is clear: Consumers and marketers alike will continue to move away from cookies, making thoughtful, first-party data approaches essential for brands as they...

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock