Is adaptability the secret to building a strong marketing career?

Ana Osuna, Content Partnership Specialist at Compose.ly, discusses LinkedIn's ban on Apollo and Seamless.ai and its impact on outbound sales. She and host Nicole MacLean explore data ownership and the importance of brand-building in a shifting digital landscape. We're also joined by Matt Lyman, a marketing leader with over 20 years of experience, who shares how his background-from theater to collections to marketing ops-shaped his approach to leadership. He unpacks the evolving role of marketing leaders, the balance between strategy and execution, and why the best marketers understand both operations and creativity.

In this episode, you'll learn:
1. Marketing Leadership Evolution: How the role has shifted from specialization to generalization
2. Hiring for Ability, Not Just Experience: Why problem-solving matters more than specific tools
3. Content-Led Growth: How emotional connection and storytelling fuel marketing success