If you are looking to create better experiences for your customers and increase conversions as a result, then you're already starting from a good place. Both Hotjar and Contentsquare can definitely help, and they both have tools that give you clear insights into how people behave on your website so you can optimize it for better results.

But there are also differences between Hotjar and Contentsquare when it comes to the customers and websites they are designed for, and the presence (or lack) of Voice of the Customer (VOC) tools that give you a sense not just of what's happening on your site, but why.

In this piece, we help you decide which tool is best for you based on your business's needs and what you're trying to achieve.