Traditional metrics like customer retention rate (CRR) and customer lifetime value (CLTV) are good to know, but they don't tell you the whole story of customer churn. To really make a difference in your retention rate, you need to know why customers stop using your product-and how you can get them to stick with it.

So, how do you do that?

With a combination of traditional web analytics data and user behavior insights.

In this article we'll show you how to uncover insights about where, why, and how your customers churn.