4 min read
What is a Best Alternative to Negotiated Agreement (BATNA)?
Your BATNA defines what you'll do if a negotiation breaks down, and having a strong BATNA is one of the most important bargaining chips you can have.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
DocuSign
Featured by Jebbit
