Associated with
Eyal Katz
Posted Mar 23, 2020
•
8 min read
Marketing Automation vs Sales Automation
It's a struggle out there and supplies are limited. B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. With profit margins constantly shrinking, there is little to no room for error or inefficiency. This is why automation of B2B marketing and sales activities appears inevitable. It's clear ...
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