When done right, brands can transform audio into a strategic marketing tool to go alongside mediums like blogs, newsletters, and social media. More and more brands are finding ways to leverage podcasts to successfully share stories about their company, employees, customers, and the overall industry.
Much in the same way that a blog or social media channel is a great way to showcase thought leadership, market or launch a product, and highlight success stories, a podcast can do all of these with an intimacy that cannot be expressed through words or static content. There is no replacing the connection an audience feels to a well-curated podcast.
Let's explore the 4 ways your podcast can highlight brand stories!