Welcome to UserTesting HITs, an ongoing series in which we share human insight trends (HITs) that we uncover from studies conducted by the UserTesting team. We hope you find these insights interesting and that they inspire you to conduct similar studies of your own!
What we did
Since the onset of the pandemic, the US retail industry has seen a 69% increase in online retail sales. We spoke with shoppers in the US and UK to understand what drives the decision to buy online versus in-store and what retailers can do to increase shopper comfort.