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Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results
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Laura Ramos Laura Ramos
Melissa Parrish Melissa Parrish
David Parry David Parry
Jennifer Routhier Isabella Jennifer Routhier Isabella
Posted Jan 4, 2024 • 4 min read
Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results
Forrester Forrester

Generative AI will make B2B sales, marketing, and product teams more prolific in 2024 - but not always in ways that are desirable. VP and Principal Analyst Laura Ramos and Principal Analyst David Parry discuss this and other 2024 predictions for B2B teams on this week's episode of What It Means. 

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