Not too long ago, you used to be able to send a prospect an email and be confident that they'd see it and read it. Today, it's a different story - inboxes are full to bursting, and your potential customers have a million tasks on their to-do list. Standing out from your competitors and getting prospects to notice you are real challenges. Using a single channel for outreach just isn't enough. You need a multichannel strategy.
In this guide, we'll be covering the different channels that can be used for multichannel outreach as well as the best practices for using each channel effectively. We'll also be discussing how to build a multichannel sequence and how to measure the success of your outreach efforts.
By the end of this guide, you'll have a solid foundation in multichannel outreach and be well on your way to building successful outreach campaigns.