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With Me Or Against Me: The Values-Based Consumer
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Anjali Lai Anjali Lai
Jennifer Routhier Isabella Jennifer Routhier Isabella
Victor Milligan Victor Milligan
Posted Apr 10, 2019 • 4 min read
With Me Or Against Me: The Values-Based Consumer
Forrester Forrester

Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand.

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