Want to get more customers from your online listings? These Yelp business tips will help you optimize your profile, improve reviews, and attract the right clients.

In this video, Emily Washcovick, Yelp's Small Business Expert, shares proven strategies to make Yelp work for your small business, from profile optimization to review responses that turn skeptics into loyal customers.

You'll learn:
The review detail that 88% of people trust more than stars
How to pick Yelp categories that actually help you get found
Why the "Additional Information" section is your secret weapon
How to respond to reviews in a way that makes customers choose you
How to leverage reviews across your marketing for more leads