In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!