The new corporate buzzword everyone has been talking about is NPS or Net Promoter Score. NPS is being hailed as the new way to measure customer satisfaction--it has proven to be one of the most accurate predictors of revenue growth. As a result, companies worldwide are adopting NPS as a simple yet effective measurement of how their businesses are doing.

I have worked with clients who utilize NPS, and the need for supplementary questions is apparent. You must ask supplementary questions to understand the drivers behind NPS and what actions can be taken to improve satisfaction and loyalty. At Inquisium, we have developed a program that doesn't just allow our users to measure loyalty, but rather, how loyalty can be leveraged to positively impact business.