On top of each of these tactical activities, Jill surfaces more strategic takeaways for their CMO and President to discuss key topics. All three actively engage with the intel regularly, discussing the significance of competitors' activities and how it relates to their own efforts. The President loves the "behind the scenes" view that allows him to stay in the know about what competitors are doing. The marketing team loves the actions they've been able to drive from Crayon intel, as well as the impact Crayon has had on getting internal buy-in to scale up their marketing efforts.